FUJIFILM sets record at Red Dot Design Awards

This year 29 FUJIFILM products in various market categories have been awarded the Red Dot Design Award: Product Design 2021. Of the products that received the honour, the FUJIFILM Z8000 ultra-short throw projector received the program's highest-ranked Best of the Best Award.

Other 2021 Red Dot award-winning products included FUJIFILM’s 4K-compatible broadcast zoom lens the FUJINON UA107×8.4BESM AF, 4K-compatible broadcast zoom lens FUJINON UA24×7.8BERD S6B, 8K-compatible broadcast zoom lens FUJINON HP66×15.2-ESM, 8K-compatible broadcast zoom lens FUJINON HP12×7.6ERD-S9, the FUJINON Premista19-45mmT2.9 zoom lens for cinema cameras, FUJINON HYPER-CLARITY HC8×42/10×42 binoculars and the FUJIFILM LTO Ultrium8 data cartridge and magnetic tape storage media.

FUJIFILM sets its highest record with 29 products winning the prestigious awards in recognition of not only the products’ appearance but also their design that achieves outstanding functionality and performance.
 
The FUJIFILM PROJECTOR Z8000 (FP-Z8000) is a high-brightness model in the Z series of ultra-short throw projectors equipped with the world’s first folded two-axial rotatable lens. It is capable of projecting images in 8000 lumens of brightness despite its class-leading compact and lightweight design*1. The product can project images at various directions without having to move the main unit and also throw large images from a close-up distance. These features address the need for producing spatial design that makes effective use of limited space.

The FP-Z8000 has a stylish design with a fold-away lens and supports vertical or horizontal positioning to provide installation options according to usage conditions. The projector is available in two colour variations, black and white.

The FUIJINON Premista 19-45mm T2.9” (Premista 19-45mm) is a wide-angle zoom covering focal lengths from 19mm to 45mm. The lens will be released is the third model to join the Premista Series of cinema zoom lenses. The Premista 19-45mm supports Large-Format sensors*2 and delivers outstanding high resolution, natural and beautiful bokeh and rich tonality with HDR (high dynamic range).

The Premista 19-45mm is a compact and premium-quality wide-angle zoom lens, developed with FUJIFILM’s optical technology nurtured over many years. It effectively controls distortion*3 to deliver natural images with little distortion across the entire zoom range. 
 
The Red Dot Design Award is an international design award program launched in 1955. The award is extended to products with excellence in design innovation, functionality, ergonomics, ecological compatibility and durability. It is one of the world's three most prestigious design awards, alongside Germany's “iF design award” and the United States' “the International Design Excellence Awards (IDEA)”. This year there were around 7,800 entries from around the world to be judged by internationally-renowned design experts.

*1 Among ultra-short throw projectors equipped with a laser light source capable of projecting images in brightness of 8000lm or above (TR value of 0.4 or below) as of April 13, 2021 according to Fujifilm.
*2 Large image sensors that measure 43.2-46.3mm diagonally. Sensor is larger than the super 35mm sensors, which is the standard format for cinema cameras.
*3 Image distortion that tends to occur when shooting at wide-angle focal lengths.